Myla is an experienced data professional specializing in implementing and maintaining constituent management, digital fundraising strategy, and online engagement systems. She is passionate about using data insights to deliver more personalization and meaningful experiences across supporter audiences in a multi-channel environment.
Myla started her nonprofit career over a decade ago as a fundraiser with a focus on workplace giving and matching gifts. Through this role, she also served as the project manager for large workplace giving campaigns at the city, county and state level. Her fundraising background illustrated the importance of integrated and functional CRM systems and led her to focusing on data and project management. At Best Friends Animal Society she managed an integrated data team handling all aspects of CRM support, reporting, data quality, and training. She was a project manager for the re-implementation of Blackbaud CRM and the implementation of Luminate Online.
Myla has proven expertise in ensuring that data projects support the strategies of the business and that data systems support a comprehensive, 360 degree view of constituents. She loves helping organizations use data and systems to increase engagement, simplify processes, and meet goals.