2023 CRM Impact Analysis
Is CRM Worth the Investment? The results are in.
Building a case to tackle technical debt can be tricky. Our analysis of nearly 150 universities over a 20-year period highlights the positive impact that CRM has on the bottom line. Advancement organizations utilizing an effective CRM system raised more money and at a faster rate than those that didn’t replace aging databases.
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2023 CRM Impact Analysis
Universities in the 2023 CRM Study
| American University | Northeastern University | University of Miami |
| Arizona State University | Northwestern University | University of Michigan |
| Auburn University | Ohio State University | University of Minnesota |
| Auburn University-Main Campus | Oklahoma State University | University of Mississippi |
| Baylor University | Oregon Health & Science University | University of Missouri |
| Boston College | Oregon State University | University of Montana |
| Boston University | Penn State University | University of Nebraska |
| Brandeis University | Portland State | University of New Hampshire |
| Brown University | Princeton University | University of North Carolina at Chapel Hill |
| Bucknell University | Purdue University | University of Notre Dame |
| California Institute of Technology (Caltech) | Rice University | University of Oklahoma |
| California State University, Chico | Rutgers University | University of Oregon |
| California State University, East Bay | San Diego State University | University of Pennsylvania |
| Carnegie Mellon University | Santa Clara | University of Pittsburgh |
| Chapman University | Skidmore College | University of Richmond |
| University of Cincinnati | Southern Methodist University | University of Rochester |
| Clemson University | Stanford University | University of South Carolina |
| Colgate University | Syracuse University | University of South Florida System |
| Colorado School of Mines | Texas A&M University | University of Southern California |
| Columbia University | Texas Christian University | University of Tennessee |
| Cornell University | Texas Tech University | University of Texas at Austin |
| Dartmouth College | United States Naval Academy | University of Texas MD Anderson Cancer Center |
| Davidson College | University of Alabama | University of Toronto |
| Drexel University | University of Alabama at Birmingham | University of Utah |
| Duke University | University of Arizona | University of Vermont |
| Emory University | University of Arkansas | University of Virginia-Main Campus |
| Florida State University | University of California, Berkeley | University of Washington |
| Fordham University | University of California, Irvine | University of Wisconsin-Madison |
| George Mason University | University of California, Los Angeles | University of Wyoming |
| George Washington University | University of California, Riverside | Vanderbilt University |
| Georgetown University | University of California, San Diego | Vassar College |
| Georgia Institute of Technology | University of California, San Francisco | Virginia Commonwealth University |
| Georgia State University | University of Central Florida | Virginia Polytechnic Institute and State University |
| Gonzaga University | University of Chicago | Wake Forest University |
| Harvard University | University of Colorado | Washington State University |
| Houston | University of Connecticut | Washington University in St. Louis |
| Indiana University | University of Denver | Wellesley College |
| Iowa State University | University of Florida | Wesleyan University |
| Johns Hopkins | University of Georgia | West Point |
| Kansas State University | University of Idaho | West Virginia University |
| Louisiana State University | University of Illinois at Urbana-Champaign | Western Kentucky University |
| Loyola University Chicago | University of Iowa | Western Michigan University |
| Marquette | University of Kansas | Wheaton College |
| Massachusetts Institute of Technology | University of Kentucky | William & Mary |
| Michigan State University | University of Louisville | Xavier University |
| Mississippi State University | University of Maine | Yale University |
| New York University | University of Maryland | Yeshiva University |
| North Carolina State University at Raleigh | University of Massachusetts Amherst |