This the fourth post in an ongoing series about email deliverability. Our first post covered email list health, we covered sender reputation in our second, and touched on authentication our third post. If you have ever had the “pleasure” of doing work on a home, you...
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Four New Trends Affecting All of Us
We’re months deep into a pandemic and I hope you, your families, and your teams are OK. Zuri Group is doing reasonably well, all things considered, and it’s all because of our clients. So I want to share lessons that we are learning from them and trends we’re...
Read moreName Your Sacred Cows for CRM Implementation Success
Before You Can Make Change, You Must Know the Things You Cannot Change Let’s take a quick detour from Salesforce and focus on a particular dimension of Legacy 2.0 that I call, “Naming Your Sacred Cows.” With the idea that Salesforce can be an asset to avoiding Legacy...
Read moreImplementing Salesforce? Make Innovation a Success Metric.
Everybody loves Salesforce—at least that’s the way it feels. Salesforce and its reliable nonprofit fundraising derivates offer tremendous customization, mobile-readiness, and automation capabilities, just to name a few of its best-known, distinguishing features. In my...
Read moreCould Salesforce be the Answer to Legacy 2.0?
One of the most common risks in an enterprise CRM system implementation is “Legacy System 2.0,” or “Legacy 2.0” for short. This is such an important topic that I’ve been writing about it for years. Legacy 2.0 is a term I coined to describe the almost universal...
Read moreBest Practices for Recurring Gift Programs
Our clients have taught us that one of the biggest challenges to running a nonprofit is the lack of consistent revenue. But that doesn’t mean there aren’t ways to create stable revenue sources— those pipelines need to be tapped. One method of ensuring...
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