Segmenting lets you isolate and analyze subsets of data so you can examine and respond to the component trends in your organization’s traffic. For example, if you find users from a particular geographic region or traffic referrer are no longer donating or registering...
Read moreThe latest in Conversion
Major Changes to Google Ad Grants: What Nonprofits Needs to Know
What does this mean? In short: The changes mean that nonprofits must operate and optimize their Google Ad Grants accounts like a real search marketer. The new policies go into effect on January 1, 2018 Maintain a 5%+ CTR, or risk Google Ad Grants Account...
Read moreIntelligence Driven Donation Form Design
Performance Analysis for your Donation Forms with Google Analytics and Webmaster Tools You likely know the highest performing page on your website, but do you know the critical drop point on your donation process? If you shook your head, you’re not alone. We spend so...
Read moreThe Top 3 Things You Need to Do to Smooth Your CRM System Implementation
Is there a CRM system implementation in your future? Here are our top three recommendations for how you and your team can ensure a smoother ride. #3: Don’t overlook change managementWhat? Change management? That fluff? Come on, we’re all adults here. We’re all...
Read more