Elizabeth Vila is a CRM conversion consultant who uses her knowledge of Blackbaud systems and experience with nonprofit organizations to implement custom solutions for clients.. Get to know her better in this Q+A! How did you get started in working with nonprofits?...
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Google Cloud Next ’19 Conference: Nonprofit Recap
I attended Google’s big Cloud Next ‘19 Conference in San Francisco this April and took notes on the exciting news to come out of the conference that nonprofit organizations should know about. Before getting into the biggest news, releases or keynotes, or some of the...
Read moreBoredom and the Art and Science of Implementation
We want to make your life boring. Why would we do that to you? Nobody really likes to be bored. We like to be engaged, entertained, so absorbed that we’re blissfully unaware of the passage of time. But sometimes a little bit of boredom can be a victory. In fact, I...
Read moreChange Management: Surviving The Tunnel of Darkness
The Tunnel of Darkness. It sounds terrible and, in some ways, it certainly is an uncomfortable place to be. What is the Tunnel of Darkness? With major initiatives that require significant time (12+ months) to implement, there comes a time when you are so far into the...
Read moreUse Google Analytics to Make Your Data Work for You
Custom Campaign Tracking and Donor Audience Segmentation are two powerful tools in your Google Analytics toolbox that you can leverage to improve the visitor experience on your website and create better campaigns. Custom Campaign Tracking appends inbound links to your...
Read moreAnalytics: Simple Campaign Tracking
Time to get that Campaign tracking! Is your inbound traffic a mixed bag? Are you having trouble attaining (and retaining) qualified site visitors? Content writers, email creators and social posters- there is an invaluable bulletproof tool in the Analytics toolbox:...
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