Services

Communications, Marketing and Brand Building

  • Search Engine Marketing and Optimization (SEM and SEO)
  • Audience Analysis and List Building
  • Brand Building and Online Marketing
  • Web Presence Analysis and Strategy Development
  • Outreach Analysis and Strategy Development
  • E-mail Campaign Planning and Management
  • Site Design / Re-design

Fundraising: Strategies and Process Management

  • Integrated Offline and Online Fundraising Strategy
  • Donor Management, Recognition and Stewardship
  • Optimization of Online Donation Process
  • Constituent Relationship Management

Supporter Engagement

  • Identifying Target Audiences and Communities
  • Using the Core Web site to Engage Users
  • Reporting and Analysis
  • Building Interactive Online Communities
  • Database Segmentation, Analysis and Management

Internet Industry Standards and Best Practices

  • Using CMS to Engage Users
  • Advocacy
  • Usability
  • Evaluation Metrics
  • Information Architecture
  • Content Review and Recommendations

Zuri Group Process

In order to ensure we appropriately address your goals Zuri Group follows a multi-phased, detailed process for each project. We work closely with our clients to establish measurable goals, key performance indicators and a comprehensive yet flexible implementation plan.

Scoping

Zuri Group will organize initial conversations and meetings to determine the overall project scope. Through discussion of high-level goals, needed services, available resources and timeline we will create a formal project proposal from which the contract will be derived and all project work will be measured.

Deliverables include:

  • Info gathering meeting
  • Proposal for services
  • Contract and Statement of Work

Discovery - Assessment, Goal and Audience Prioritization

Zuri Group travels to our client's headquarters for in depth discovery meetings. During this time we collaborate with all stakeholders and create a detailed assessment of current assets, tactics, metrics and goals for success. Based on this information the team conducts a thorough analysis of – and report on – the current Web site, e-communications and tools, including functionality, design and content. We then use these findings to frame a series of recommendations which are presented to our clients for discussion and prioritization.

Deliverables include:

  • Discovery meeting
  • Assessment document
  • Findings and recommendations presentation
  • Collaborative discussion (client & Zuri Group)
  • Prioritization of presented recommendations

Mapping – Project Plan

Zuri Group will create a complete project plan based on the goals and priorities established in the Discovery phase. The plan will define strategy, tactics, tools, and timeline information. The project plan is the guide for the overall project.

Deliverables include:

  • Project Plan document
  • Definition of project milestones and success criteria

Implementation

Zuri Group establishes a project team who then implement the various tactics and phases outlined in the project plan. All work in done in partnership with the client such that resources are used wisely, tasks are completed in concert with ongoing campaigns and events, and input is considered along each step of the process.

Deliverables include:

  • Plan implementation
  • Milestone progress reviews including metrics
  • Plan adjustments

Maintenance, Evaluation, Continued Innovation

An organization's Web presence is ever-changing. Just as adjustments may be required during the project implementation, maintenance is needed to ensure ongoing success. Once the initial project plan is complete, the team will gather and present comprehensive quantitative project metrics and a qualitative evaluation of success based on the established criteria. Together Zuri Group and the client will discuss the findings and how we might work together to achieve even greater success in the future. At this time a new project may need to be scoped, small changes may be appropriate or we might all take a break for a few weeks and catch our breath.

Deliverables include:

  • Project evaluation based on metrics and success criteria
  • Project acceptance by client

Our Technical Capabilities

  • Design
  • HTML / CSS
  • Javascript / AJAX
  • Facebook Applications
  • Drupal / Joomla
  • Flash
  • Proficiency with CMS systems
© Copyright 2008 Zuri Group